Using the domain rogersthal.com for a Consulting Services website might be considered a great idea for a few reasons Personal branding If Roger Sthal is an individual consultant and wants to create a personal brand, using his own name as the domain can help establish his expertise and credibility in the industry. Easy to remember A domain that includes the person's name can be easier for clients or potential clients to remember, especially if they have interacted with Roger previously or have heard his name through word-of-mouth recommendations. Unique and professional A domain that reflects the name of the consultant can give a professional and distinctive impression to visitors. It can differentiate the consultant from other generic or generic-sounding domain names in the industry. Easier for online searches Using the consultant's name as the domain can make it easier for potential clients to find him through online searches. If someone searches for "Roger Sthal consultant," having rogersthal.com as the domain will likely rank higher in search engine results compared to a domain with a generic or unrelated name. Flexibility for future ventures If Roger Sthal decides to expand his consulting services into other areas or industries in the future, having a domain based on his name gives him the flexibility to do so without limiting himself to a specific industry or service. It's important to note that the effectiveness of a domain name ultimately depends on various factors, including the marketing strategy, target audience, and the specific consulting services being offered.